A business is always created with the goal of maximizing profit. Before starting a business, the entrepreneur must always analyze the market. The target group, the advertising medium, the level of competition among others. The company must know its own strength, weaknesses and the strength of competitors. This factor therefore allows you to choose the right product or service in which to invest. There are several products that a company can invest in. These are, among others, consumer products. Consumer products are always the most complicated part of investing due to the terms or regulations contained in them. Because they are consumer goods, authorities establish rules to guide their production. They must always be tested by the Ministry of Health to determine whether they are fit for consumption or not. This therefore makes the production of consumer products rigorous since the authorities always monitor the prices of consumer goods as well, and even more so of basic consumer goods. The authorities always ensure that basic products are accessible to all. This then attracted strong and fair competition in the production of consumer goods. This then makes the production of consumer products more expensive in terms of production costs. When choosing the consumer product to produce, a company must therefore consider the market in which to sell the product. To achieve high returns, a product must be in high demand in the market in which it is used. One of the best-selling consumer products of American origin are energy products. These energy drinks are in high demand especially in South American countries. These products are generating high profits for the American economy, while England is believed to be the most important paper center......http://marketingabout.comBrenan Mary, Sharon Kuznesof, (2010). Exploring consumer acceptance of new food technologies. Retrieved from: http://www.socio.org/News/~/media/Files/.../mary_Brennan.ashxDennis M, P. McCarthy, (1990). The bureaucratic manipulation of indigenous businesses. Retrieved from: http://www.h-net.org/~business/bhcweb/publications/BEHprint/v019/p0123-p0132.pdf Investorwords.com, (2010). Repatriation. Retrieved from: http://www.investorwords.com/4180/repatriation-htmlKent Wolfe, (2006). Checklist for estimating market potential. Retrieved from: http://www.caed.uga.edu/publications/2006/pdf/CR-06-08.pdfSpringer, (2011). Sourcebook on labor markets. Retrieved from: http://springer.com/social+science/book/978-0-306-46453-9Tutor2u, (2008). Competitive analysis. Retrieved from: http://tutor2u.net/business/strategy/competitor_analysis.htm