Long-term business metrics can be measured by customer loyalty, customer value and customer satisfaction. First, PortAventura must calculate the degree of loyalty of its customers, i.e. the number of recurring customers. Second, customer lifetime value (CLV) is a method of calculating customer satisfaction. Third, PortAventura must explain the feedback or reviews from its customers which will be used to calculate customer satisfaction. Increasing levels of repeat customers, CLV and customer satisfaction mean they are more likely to achieve their long-term business