Impression Formation and Stereotyping First impressions are considered very important. It is very common to hear people talk about the importance of making a good first impression because the first moment people see or meet someone new shows them the kind of person they are likely to be. How are personality impressions formed? Do first impressions have a much greater impact on judgments than subsequent impressions? How first impressions are formed has been the subject of interest to many researchers in the field of psychology. Previous research in this topic suggests that primacy effects exist in impression formation. Solomon Asch (1946) conducted a study to see how people form impressions. Participants were assigned a series of traits that describe a person. The list included Warm, Cold, Kind, or Outspoken (among others). Participants rated the new person's generosity, happiness, sociability, and popularity (among other words). One explanation has been that we form impressions using a kind of gestalt or whole picture, in which each piece of information influences the others. An intelligent and warm person generates a positive impression, an intelligent and cold person generates a negative impression. Asch's experiments on personality impression formations suggested that when adjectives describing a person are presented sequentially, the early adjectives have a greater impact than the later ones. The same words used to describe a person could produce very different evaluations of that person depending on the order. where the words were presented. When adjectives with a more positive meaning were given first followed by words with a less positive meaning, participants tended to evaluate that person more positively, but when t... in the center of the sheet... said what he thought or believed . Taking all this information into consideration, the present study sought to investigate the effects that professional stereotypes have on the formation of impressions and judgments about personality. The purpose of the study was to see how different groups of participants rated a photograph of an unknown individual in terms of likeability, wealth, education and status. This was done using three separate groups, the same face was used on each image but the job title was changed for each test group. The experimental hypothesis states that participants would rate lower-class job titles lower on likeability and financial status and higher-class job titles higher on wealth and likeability. The hypothesis is that the title of lawyer would be rated higher in all aspects of likability than the title of street cleaner.