In the 1920s, artists such as Sergei Eisenstein, Dziga Vertov, and Vsevolod Pudovkin began experimenting with the new technique known as montage in their abstract films. Montage, synonymous with Editing, is a technique in which two or more shots are juxtaposed creating a new meaning that does not exist when looking at the shots individually (Manovich, 2001). Some of the earliest examples of films using this technique are Eisenstein's Battleship Potemkin (1925) and Vertov's Man with a Movie Camera (1929). Editing is widely used in many other areas of television production such as advertising, drama, news and music. Video. Music videos make excessive use of montages for images in their songs; one of the examples is The Buggles - Video Killed the Radio Star (1971), which was the first music video to be shown on television at the launch of MTV in 1981. Both films and music videos use a different approach to editing shots, which plays an important role in maintaining the balance between audio and visual information. The main difference between classic Hollywood films is that they are narrative while music videos are non-narrative in nature. Films present series of events in different ways that imply a connection between one event and the next. It basically follows the cause-effect relationship where one action is the result of another (Manchel, 1990). Editing in films ties together the narrative by assembling sequences, layers of images, story, music, effects and pacing to shape the story into a final product. Editing in music videos is done to create an atmosphere, feeling, and emotional state that disconnects the audience from the traditional narrative. There may or may not be a story, but the main goal of music videos is... half of the paper... they've already started to see - more as a means to spark visual appeal in a playful way. The opposition between the visual culture of realistic film and the tradition of non-narrative montage has begun to crumble. It is leading towards the hybridization between realistic and stylized editing. Thus on the one hand there is the phenomenon of music video editing and on the other the editing technique of traditional cinema converges. Montage is no longer a dominant aesthetic according to the new computer culture, as it was throughout the 20th century, from the avant-garde of the 1920s to the postmodernism of the 1980s. New editing techniques such as composting have emerged that combine different spaces into one environment perfectly creating a virtual space. Compositing is an example of the alternative aesthetic of continuity and is considered the counterpart of the aesthetic of montage.
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