In a rapidly evolving business environment, research has identified the vital role played by the company's communication processes with its internal stakeholders who are mainly its employees. Intra-organizational communication has been linked to motivated, productive and satisfied employees which in turn become a competitive advantage enabling the company to survive in a highly competitive market environment. According to Omilion-Hodges & Baker (2014) employees are the embodiment of a company's character and culture and therefore are able to "market" to external audiences on various platforms provided they have explicit information and understand perfectly the objectives and goals of the company. their organization (Omilion-Hodges & Baker, 2014). In particular, according to Mishra, Boyton & Mishra (2014) an increase in employee involvement is observed in cases where employees have an understanding of the strategies and development plans adopted by the company, since they are aware of how each individual, through their work contributes significantly to the overall success of the company. Furthermore, employee engagement improves teamwork and cooperation and subsequently exerts a positive influence on the company's overall productivity and, in the long run, promotes greater profitability (Mishra, Boyton & Mishra, 2014). Furthermore, Dortok (2006), highlights the link between effective internal communication and increased financial performance, arguing that organizations that place a high value on communication with their employees are almost twice as likely to outperform those that undervalue communication internal (Dortok, 2006). .Omilion-Hodges & Baker, (2014) an organization can communicate effectively with its external audiences only if it recognizes the c...... middle of paper ......munication Quarterly, 28(2) , 264 -284.Miller, K., 2012. Organizational communication: Approaches and processes. 6th ed. Belmont, CA: Thomson Wadsworth.Mishra, K., Boyton L., and Mishra A. (2014). Promoting employee engagement: The expanded role of internal communications. International Journal of Business Communication, 51(2), 183 –202.Omilion-Hodges, L.M. & Baker, C.R. (2014). Daily speeches and persuasive conversations: using strategic internal communication. Business Horizons, 57(3), 435-445. Sharma, N., & Kamalanabhan, T. J. (2012). Internal corporate communication and its impact on internal branding. Corporate Communications: An International Journal, 17(3), 300-322.Togna, G. (2014). Does internal communication to generate trust always increase engagement? A study at Micron Technology. Corporate Communications: An International Journal, 19(1), 64-81.