The multi-billion dollar corporation, Apple Inc., designs and manufactures some of today's most advanced technology gadgets and gadgets. Among their best-known products are Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. Apple Inc.'s success comes from the innovation and vision of co-founder and entrepreneur Steve Jobs, the excellence of elegant and easy-to-use products, and the ability to create innovative products that satisfy consumer desires. The development of Apple Inc. came during the unstable economic period of the 1970s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak combined their electronic and business skills to market what would become the first personal computer. Stephen Wozniak had designed a small computer, the Apple 1, for the amusement of some friends at a Homebrew Computer Club meeting. The Apple 1 was developed in Steve Jobs' bedroom and garage as he imagined the potential commercialization of a personal computer that could help families with personal finances and small businesses with daily tasks. Vision, determination and creativity allowed this entrepreneur to take the risk of creating a business. The challenge of building that business and the desire to control one's own destiny required passion and perseverance along with innovation. Apple's first personal computer, the Apple 1, took six months to design and 40 hours to build with an initial investment of $1300.00 (The Seeds of Success, 1982). In 1975 the entrepreneurs formed a partnership and decided on the name Apple. Ron Wayne designed the diagrams of the Apple 1 and the company logo, which play on both the company name and the word “b...... in the center of the card ...... has gizmos and gadgets high tech but also the software that unites their digital lives making them more user-friendly. It seems that Steve Jobs has an instinctive ability to see into the future what consumers want and that allows Apple to stay one step ahead of others. Steve Jobs, together with Apple Inc. inspire those who dream of becoming entrepreneurs with successful businesses. Apple's core value is that people with passion can change the world for the better. Apple's 1997 ad reaffirms this value: “To the crazy. The misfits. The rebels. The troublemakers. The round pegs in the square holes. Those who see things differently. . . . While some may see them as crazy, we see them as geniuses. Because the people who are crazy enough to think they can change the world are the ones who do” (Apple Museum, n.d.).