The Coca-Cola Company is one of the largest enterprises that people around the world are highly consumed and recognized. Furthermore, the company has organized its structure to sensitively reflect the particular needs of the local market. (Case study of the Coca Cola company). In this essay we will analyze the achievement of the business strategy and consider the responsiveness of the product to customers. Responsiveness, however, must consider the international business strategy which must be adapted to the regional one and analyze its supply chain through the trade-off between costs and efficiency. Furthermore, this statement will also take into account the company. - Coca Cola's global and local strategy Once again, the Coca Cola enterprise is the largest beverage "A unique and recognized brand" Coca Cola is the most popular among commercial brands in the world .2. "Quality" They have consistently offered high quality products for consumers. 3. “Marketing” has brought forward a good, creative and innovative idea in marketing platform around the world.4. “Global Availability” The Coca Cola product was bottled and released worldwide more than ten years ago. 5. “Continue Innocent” Constantly offers buyers new products, for example, Diet Coke (1982), Coca Cola Vanilla (2002). (Case study of the Coca Cola company). The following illustration shows the distribution of product sales around the world in percentage terms in 2003. SWOT Analysis of Coca Cola Company Strengths of the Company1. “Advertising and Marketing Capabilities”: The company spent annual advertising of $3.499 billion, $3.266 billion, and $3.342 billion in 2014, 2013, and 2012, respectively. Advertising fee charged 6.9% of profits totals each year. In 2014, The Coca Cola Company was the world's largest mover in the beverage industry. (Coca Cola company,