Positivism is a descriptive form of research devoid of reason and meaning, basically offering only "brute data" (Taylor, 1985: 19). A strength of positivism is the collection of quantifiable data, along with well-structured design that significantly supports the evidence. However, positivism is more concerned with the technique of research than the substance of the findings (Halperin and Heath, 2012: 27). And scientific equations cannot explain the complexity of human behavior and culture. A positivist also makes no difference between the natural world and the social world. Therefore, their research lacks a fundamental understanding of the complexity of social behavior and how social behaviors construct the social