McSpensers will also invest heavily in promoting individual media outlets in an effort to support consumers seeking guidance and advice. It will include direct mailing, sending emails via your CRM database and other social media mediums such as Facebook and Twitter. McSpensers will also encourage deeper engagement with consumers by training staff on how to provide professional advice online, in store and via telephone contact centres. Although technology adoption among older adults is relatively declining, encouraging online activities along with the functionality of electronic items, most older technology enthusiasts will be encouraged to explore new products (Bacon, 2014). McSpensers Company will use certain distribution channels to ship its items globally. The marketing plan will include services from wholesalers to retailers, distributors, agents and direct sales of products. Distributors will stock the products and sell them to retailers in their areas and also to end users. The benefits will be less inventory and