Samsung's Cultural Influence Samsung's mission is to "inspire the world with innovative technologies, products and designs that enrich people's lives and contribute to a socially responsible and sustainable future ” (Seth, 2013). Expanding its Korean roots to the rest of the world has not only allowed the company to survive, but also allowed them to quickly grow into a technology industry leader and be recognized internationally as a top 10 global brand . This success did not come without a flurry of managerial challenges and controversy. The objective is to provide insight into Samsung's decision to expand internationally, describe the managerial challenges faced across cultural differences, organizational structure, human resource function, organizational environment, and company-level strategy. Management challenges seem to follow controversy and “throughout 2012, Samsung was harshly criticized for poor conditions in its suppliers' factories, links to child labor, violations of national legislation and anti-competitive practices” (www.reprisk. com, 2012, p. 7). Samsung's consistent approach and effectiveness in addressing extreme challenges and controversies have been crucial to its global success. Specific control systems were implemented that made the transition of the company structure, overcoming cultural differences and promoting growth unprecedented compared to competitors. Finally, with the company dealing with controversies, recommendations will be made on how Samsung can prepare for and manage issues more efficiently to prevent international conflicts and disputes in the future. Corporate culture and reason for expansion Samsung, founded by President Byung-Chull Lee in 1938 original...... middle of paper......Kwon, O. (2013). Global harmony with people's society and environment. Retrieved from www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreprots/download/2013/2013_Sustainability_Report.pdfReuters, T. (2012). Samsung says it will resolve outsourcing issues but will keep most manufacturing in-house. Retrieved from www.profit.ndtv.com/news/international-business/article-samsung-says-it-will-fix-outsourcing-issues-but-keep-most-production-inhouse-314077Seth, P. (2013). Structure of Samsung electronics. Retrieved from www.prezi.com/oxpwmnbrhbms/Samsung-electronics-structurewww.planetpdf.com. (2010). Company overview. Retrieved from www.planetpdf.com/planetpdf/pdfs/Samsung_presskit2_duffj.pdfwww.wenku.baidu.com. (2014). 2105 Projection Report: Samsung. Retrieved from www.wenku.baidu.com/view/cc68cd878762caaedd33d4e7.html