The purpose of this article is to discuss the relationship of male identity from a social construct regarding the process of time. This will then further propose social practices that undermine the ambiguities of male gender that often have signifiers of masculinity that men use in social power dialogue and mass media affirmation. This chauvinism will be examined with a feminist perspective that will demonstrate masculinity in the form of violence using Fight Club strictly as an example. What this article attempts to show are factors related to economic status, social context, sexual orientation and heroism through the concept of consumerism. According to the Dictionary (n.d.), masculinity is traditionally attributed to social root (one's gender) rather than biological (one's sex). They therefore allow the conventions of masculinity to be exploited or rather, reinvented by both male and female behaviors. The merits of such enriched circumstances make one reflect on what it means to be masculine and what constitutes how they see themselves in society. Central to the discipline of a social framework, traditional male roles have been exposed as myths by the feminist movement. Men are perceived as breadwinners, powerful, dominant, protective, courageous, active, and emotionless (Slideshare, n.d.). The contemporary male has lost the relationship with his masculine nucleus. We thus examine the dehumanizing effects of the obsession of the corporate consumerist paradigm (goods, cars, clothes, happiness, work, etc.) by the repressed, conspicuous, if not exaggerated, beleaguered, crude and decadent masculinity that has shaped the feminization of Man and has replaced traditional masculine symbols such as strength and honor in... middle of paper... layers of violence attempting to find one's inner 'man' are in some ways, as I argue, terrorism as is testosterone it becomes an overbearing biological and spiritual war (Neutral Magazine). Let's examine this when Bob having his manhood taken away becomes the Narrator's symbol for his predicament. Bob was treated for testosterone but instead cheated on him by feminizing him with breasts due to the estrogen response (Neutral Magazine, 2014). However, this allows for masochistic aggressive male bonding, as opposed to feminized male bonding. Within their social construct, these men have no particular enemy to fight against, so they fight themselves and each other (Neutral Magazine, 2014). So, in essence, they are very powerless because it does not become a hegemonic expression but rather a fragile one in the context of male transition..