They have many names: Will Wales and Kate Middleton, Prince William and Catherine, Their Royal Highnesses, the Earl and Countess of Strathearn and the Duke and Duchess of Cambridge . British Prime Minister David Cameron celebrated 2011, the year that more than two billion people around the world watched their wedding, as the arrival of the "team of the future" for an institution that "helped keep the country together” and “produced incredible people.” '” (Smith). The birth of their first child, Prince George Alexander Louis, now third in line to the British throne, further consolidated that position. The couple have revived a monarchy that, fifteen years ago, had serious public relations problems. The change was intentional. The Duke and Duchess of Cambridge actively work to shape their present and future roles in the monarchy through activism, international relations and intentional efforts to create a new image for the Royal Family. Although the charitable actions of current British royals may seem inherent to the job now, this role should be considered quite modern. “The Royal Family are believed to have contributed to charitable organizations since the 18th century,” (“The Royal Family and Charities”) which, considering their more than a thousand year history, classifies as recent. The involvement began in the 1700s, but Queen Elizabeth II and her descendants took things to a new level. The Queen “has done more for charities than any other monarch in the history of the British royal family, and is one of the greatest patrons of charities in the world” (“The Royal Family and Charities”). In the latter part of the twentieth century, Princess Diana of Wales became known as the "People...... center of the card......://www.hellomagazine.com/royalty/2013110715533/prince- william -royal-marsden-hospital-visit-2013/>."The Royal Family and Charities." . The Royal Fans, 10 November 2013. Web. 27 June 2014. .Schmidt, Elizabeth a modern monarchy, from Queen Victoria to Queen Elizabeth II." Royal Central. Royal Central, 26 February 2014. Web. 10 June 2014. "The still centre." The Economist. The Economist newspaper, 9 June 2012. Web. 25 June 2014. .Valpy, Michael. “Goodbye, young royals, you have done good.” CBCnews. CBC/Radio Canada, 8 July 2011. Web. 27 June 2014. .