This stakeholder group consists of individual and organizational buyers of Apple products. The main concern of customers is to have effective and efficient products that are affordable. Apple products have higher prices. However, Apple's premium pricing strategy is acceptable because it matches the high quality and aesthetics of these products. The company also has environmental recycling and responsible resource programs to meet customer demand for corporate sustainability.2 - Apple People (4). Employees are the second priority stakeholders in Apple's approach to CSR. This stakeholder group is made up of employees at Apple facilities. The main interests of these stakeholders are adequate compensation and career development. People as a stakeholder group are important because they directly determine the capabilities of Apple's human resources to innovate and develop profitable products.3 - Investors