Many people love to relax on the weekends with an ice-cold beer, but most of them don't realize how volatile the brewery business can become. Every day around the world there are companies participating in mergers, acquisitions and hostile takeovers. But in the case of InBev's hostile takeover of Anheuser-Busch (AB), something else happened. He changed the long-standing culture and tradition of an all-American company that was rich in history and valued tradition over profits. Under the management style of Carlos Brito, CEO of InBev, there will be a new way of doing business and this new vision is clear: “the best profit margins in the industry and the largest market share in every region” (Herbold, 2013, paragraph 3). It is this type of radical change that continues to push InBev to the top of the market and also alienates those who prefer to see AB in the glory of the old tradition. History of Anheuser-Busch and InBevIn the world of breweries, there is one giant that stands out from the pack others: AB InBev. But, like most large international companies, this drinks giant didn't start out as number one. Indeed, there were many mergers that led to the creation of this behemoth. Anheuser-BuschIt all began in 1852 when Eberhard Anheuser purchased a St. Louis brewery, renaming it E. Anheuser & Co., and eventually sold half the company to his son-in-law Adolphus Busch. Busch made great strides in the brewing industry and created the flagship beer Budweiser, and in 1879 the company was again renamed the Anheuser-Busch Brewing Association, to distinguish Adolphus Busch's brewing efforts ("History - Anheuser-Busch. com", 2014, para. 3-8). AB continued to be operated by both Anheuser and Busch ago...... half of the paper ......). Unease grows at Anheuser as new owners cut costs. Retrieved from http://online.wsj.com/news/articles/SB124096182942565947 Leonard, D. (2012, October 25). The conspiracy to destroy American beer. Retrieved from http://www.businessweek.com/articles/2012-10-25/the-plot-to-destroy-americas-beer#p3Masculinity. (2014). Retrieved from http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/masculinity/Spain, W., & Goldstein, S. (2008, July 14). Anheuser-Busch accepts InBev's $52 billion offer. Retrieved from http://www.marketwatch.com/story/anheuser-busch-accepts-52-billionUncertainty Avoidance. (2014). Retrieved from http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/uncertainty-avoidance-index/Top view: Carlos Brito, CEO, Anheuser-Busch InBev [video file]. (2013, December 2). Retrieved from https://www.youtube.com/watch?v=xhFxw4mBre0