Brand equity evaluationAccording to Rosenbloom, 2004, the performance of a brand can be evaluated according to seven dimensions: leadership, stability, market stability, internationality , trend, support and protection. ANI is definitely not the only school on the market, but it is ranked as one of the best IB boards in Auckland, so it can be argued that it has not market leadership but, more importantly, a stable and sustainable market. ANI also caters to international and global students with its education system and enrollment of 20 international students. It has a very modern and practical education system and therefore trendy and suitable for changing times. The test for some brands like ANI is to create credible and poignant measures of brand quality that integrate balance sheet measures with measures of brand assets. When brand objectives and projects are guided by both types of measures, the motivation structure is better adapted and it is more practical to legitimize and protect brand building exercises. The value premium may be the best single measure of accessible brand value on the basis that, in many contexts, any brand value factor should influence the value premium. The value premium is thus transformed into a sensible picture of the quality of the brand. According to Aaker, 1991, companies are recommended to regularly measure the value associated with their brands. The ANI should provide a simple paper-and-pencil tool for measuring brand value. The advantage of this scale is not only the limited number of items but also the ability to measure individual dimensions of brand equity. Therefore, measuring brand value will allow companies to evaluate their m...... middle of paper ...... with your universal groups as quickly as possible, seek their criticism and ensure that there are legitimate issues to prevent your deals from working in specific markets. A proactive methodology will give you the opportunity to modify and reconsider your agreements if problems arise. It will also allow you to get purchases from your nearby partners. Furthermore, all in all, an immense part of the result will weigh on their shoulders during the execution.6: Consolidate and share knowledgeWhen your battle comes to an end, verify that you have consolidated the knowledge gathered and answer a question.And the fundamental results are both communicated upwards and controlled to business sector groups. Talk about what worked and what didn't; which shows the best fight and why. The learnings will be invaluable for organizing future movements