When it comes to sports brands there is always a huge disagreement on which brand is better. People say that Under Armor is the best sports brand that sells the best of the best to youth across the nation. Then there is Nike, which is where greatness was built and sold to young people around the world, making them very happy people. This big discussion about which is better has been going on ever since the competition between the two heated up to make better products than the other. Nike has the title of number one sports brand, but Under Armor is making a huge effort to achieve the significant goal that Plank, the CEO, has set for the company. Nike knows how to play the game, they have been a big competitor in the market for a long time. Where Under Armor began its business in the late 1990s, entering the game with few resources and a significant goal to achieve. As Kevin Plank, CEO and founder of Under Armour, says: “Boy, there's a lot of talk about this out there.” He was talking about a big tweet that had been going around saying that Under Armor was going to sell to Nike. According to Cable News Network (CNN) reporter Daniel Roberts, the $21 billion-selling giant Nike has reportedly purchased smaller $1.4 billion competitor Under Armour. Now look at those numbers for a second and ask yourself which company appears to be the most successful. Nike has the potential to wipe out Under Armor from the market; Nike has also spread into a market full of variety. Nike has found a way to make smartphones work with a wristband to track all your physical activity every day. Now that's cute, Nike isn't making great athletic and everyday clothes, but now they've found a way to make your phone... middle of paper... in the marketing world. Nike has been at the top of the list selling high-end products to earn the trust of shoppers for countless years. It will take more than a set goal to take down the massive company, Under Armor will have to make some pretty huge strides in marketing if it wants to take the title. Until that day, Nike will be the best sports brand around, serving people thirsty for greatness. Works quoted As CEO and founder of Under Armour, Kevin Plank says, “Boy, there's a lot of talk about this out there.” He was talking about a big tweet that had been going around saying that Under Armor was going to sell to Nike. According to Cable News Network (CNN) reporter Daniel Roberts, the $21 billion-selling giant Nike has reportedly purchased smaller $1.4 billion competitor Under Armour. Now look at those numbers for a second and ask