Some of these strategies are; watch your cash flow, don't spend too much money where you don't need to; don't buy too many shares that you won't be able to sell; reduce costs where possible and focus on retaining customers so they come back again. Marks and Spencer could build customer loyalty by offering loyalty cards and giving them offers. Marks and Spencer has just launched a loyalty card called the “Sparks” card. This is for customers who regularly buy M&S products and every time they buy something they earn points and then claim the points to get cash back from their purchases. Furthermore, if you increase your marketing activities this will also increase your brand name and in the case of NSPCC this will impact on the number of donations and in the case of Marks and Spencer it will increase the amount of people shopping in their stores or