Advertising Manipulation In corporate America, it is obvious that the established goal of modern advertising is to achieve financial gain for the investing party. Advertising is the direct manipulation of consumers to motivate support of ideas or purchase of marketed items. There are several marketing tactics used in successful advertising. Desire, competition, nostalgia and a sense of urgency are all key human emotions leveraged during a sales promotion. Advertising must establish a connection with the target party to achieve its goal of consumer response and action (Lance and Woll 19-21). Isn't it interesting that some of the most successful marketing strategies are presented as purely informational? It is through such advertising that the consumer can easily be induced to follow the instructions provided by the presenting organization in order to protect or improve their lives. The beginnings of American advertising began in the 1800s with simple newspaper ads and grew with the addition of magazines and radio sponsorship (Cracknell 21). American imagery and pop art, which began in the 1950s and 1960s, brought with it the beginning of branding and the creation of logos and visual icons (Hoffman 101,109. The subsequent addition of televisions in most of American families greatly increased advertising (Cracknell 17). Owning the television became a status marker that initiated the beginning of material gratification as developed and presented in media advertising is the need instilled in American culture to achieve status and impress others High-priced items and luxury brands are known to use this pattern… middle of paper… oll 32-34). Always remember, the main objective of promoting an organization is to increase the profitability margin; and that, in a nutshell, is the point. Works Cited Cracknell, Andrew. The Real Madmen: The Madison Avenue Renegades and the Golden Age of Advertising. Philadelphia: Running, 2011. PrintHoffman, Barry. The art of advertising: irreverent, irrepressible, irresistibly, ironic. NewYork: Stewart, Tabori & Chang, 2002. Print.Lance, Steve and Jeff Woll. The Little Blue Book of Advertising: Fifty-Two Little Ideas That Can Make a Big Difference. New York: Portfolio, 2006. Print. “Smoke gets in your eyes.” Mad Men. July 19th. 2007. Netflix.com. Netflix, Inc. Web. July 19, 2014.Tartakovsky, Margarita, MS “How Marketers Manipulate Us to Buy, Buy, Buy.” Web blog post. Psychocentral.com. World of psychology. March 2, 2013. Web. July 21 2014.