ProductThree levels of a product Core productThe core product is actually the faith and advantage of a product, in order to evaluate the life of customers. As a result, CRHK aimed to provide the public with the latest entertainment news and information. Their product's beliefs are mostly sincere and criticize everyday topics to keep people hooked to the updated information about the world. Real ProductReal Product is a tangible product. As a radio station, their real products are definitely the channels, radio shows and DJs. There are three channel frequencies such as FM 881, FM 903 and AM 864. However, radio programs are mainly provided in FM and clearly targeted at different audience levels. - Market segmentation and positioning To respond to the desires of the target market, the program content positioning of FM 881 is based on critical and professional speeches, while FM 903 is based on fast-paced, creative and free speeches with a playful atmosphere. For example, FM 881's flagship program is mainly located in the News and Public Affairs block (在晴朗的一天出發, 光明頂) while FM 903 is in the Leisure and Music block (早霸王, 叱咤樂壇). For this reason, FM 881's audience is mainly in the 35 to 54 age group. On the other hand, unlike FM 881, FM 903's audience consists of young people aged between 15 and 34. - Package of hosts / DJs Depending on the target audience, CRHK packages its program hosts in different ways. To attract a more target audience to listen, FM 881 hosts usually have guest hosts such as famous critics and financial experts such as 陳永陸 and 陶傑 to make the program more professional and trustworthy. However, to satisfy the taste of young people, FM 903's hosts are all famous DJs with jo...... middle of paper ......also included. For example, every year CRHK provides live broadcast of "Ultimate Song Chart Awards Presentation" or "30 Hours Famine" on its official website. Furthermore, CRHK creates the program's Fanpage on Facebook and the official forum to interact with the public. Below line promotion (BTL) In addition to ATL, BTL is another marketing theory that refers to non-media forms of communication to be promoted, such as exhibitions, sponsorship activities or public relations. According to this theory, CRHK also acquires it in some areas.-Press ConferenceAll shows and events produced by CRHK will hold a press conference to invite and cooperate with other media to make news of the event.-Joint EventTo cooperate with World Vision as the organizer of “30 Hours of Famine”, instead of responding to social responsibility, it also helps to promote the brand and image of CRHK.