Clients have their reservations when it comes to culture. Latinos, Caucasians, Hispanics, and Blacks have their own cultures. Also there are some personal cultural backgrounds that should always be respected in a relationship. It is always imperative that the clinical social worker is aware of his or her own cultural experiences, attitudes, underlying values, and biases that have the capacity to influence his or her ability to help clients from diverse cultural populations. It is essential to correct any prejudices you may have regarding different cultural groups. Without adequate knowledge of the client's background, the professional social worker may hurt feelings or create a first impression on the client. Issues such as racism and discrimination have dominated the media and public forum. Most clients are always very sensitive to such issues and therefore may feel offended if the professional social worker uses certain language. A client from a different (Black) background may feel very offended if the clinical social worker uses certain language that appears to abuse or degrade Black people. For example, a black person might feel offended if called African. It is always very imperative that the clinical operator studies and understands the client's economic, social and cultural differences before involving him in counseling