She enjoyed greater commercial success, longevity and popularity despite her reputation as a writer of unacceptable and bad literature. Blyton also meets the dictionary definition of prestigious as he had influence, a reputation (that went from good to bad) derived from past achievements. He produced an enormous amount of writing in his career; at his peak, in 1955, he produced no fewer than 70 works in a single year. She was a respected educationist who wrote educational manuals and had a weekly column in Teachers World (1923-27). It is not surprising that large numbers of people have read his novels. One of the reasons why it remained popular especially after the Second World War was the difficulty in supplying paper and the social conservatism of the time which preferred comforting images and values of a time before the war (Tucker, 2009). The emergence of children's literature as a serious and socially critical entity only manifested itself later in his career, in the 1960s. This has allowed his books to be read for almost 30 years without criticism and his work has been praised like that of other prestigious writers. The growing popularity of television and Rudd's summary of Blyton's style eased the transition of his characters and books to the screen. The world may have changed around Blyton, but that didn't stop the popularity his books had already achieved
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