TomorrowLand is a festival held annually in Belgium. To put its popularity in perspective, it sells its capacity of tickets, 180,000, in less than an hour. Tomorrowland is probably the most popular festival in the world. I will talk about Tomorrowland's transition into America and its effects on American culture and musical trends. Tomorrowland debuted in Boom, Belgium on August 14, 2005. The festival was founded by Manu and Michiel Beers, featuring emerging electronic or EDM music. artists. Tomrrowland's popularity has grown steadily. In 2008 the festival recorded 50,000 attendees, the following year over 120,000. Tomrrowlands' fame caught fire and it quickly emerged as the leader of electronic festivals and questionable any festival of other genres. In 2012, “In less than a day, all tickets were sold out and at one point there were 2,000,000 people on the online waiting list.” The official sell-out time was approximately 43 minutes. With the extreme popularity of Tomorrowland, it has become a desirable festival where all the best artists can participate. Top EDM artists such as Avicci, Demetri Vegas and Arwin Van Burren all took part in the festival. It is the biggest platform, for emerging artists it is the golden ticket to get their name out there and gain popularity. In March 2013, SFX Entertainment (which recently acquired a 75% stake in ID&T) announced that it would begin organizing a spin-off of Tomorrowland, known as TomorrowWorld, in September 2013. Tomorrowland decided to expand, choosing the 'America, a market that was just starting to gain a foothold on the electronic scene. TomorrowWorld took place in a suburb of Atlanta. This was an extremely smart move. With all the odds against it – … middle of paper … drum'n'bass stuff and Balearic Ibiza, creating megastars like Paul Van Dyk and Armin Van Buuren and other people with three names.” It seems unreal to be where we are today, when young Americans travel to other continents to listen to EDM music and have begun to pick up on something that was right next door. Yet while it's easy for older people to shove history down younger people's throats, it wouldn't be EDM, then. As it is, the movement is pure, hipster, and it absolutely had to happen now that the genre is near its peak. “It's the inevitable fusion of commercial pop, hip-hop and all the electronic music scenes that have confused Americans in the past; replacing it with something accessible and, above all, damn inspiring.” EDM is not just electronic music but has combined with other genres to merge with American music and its growing pop and R&B culture.