The speech “Speech to the Joint Session of the 107th Congress” was delivered on September 20, 2001 in the United States Capitol by the President present there at the time, George W. Bush. In this public statement, the president calls for the unity and tranquility of the American people. This article's main curiosity is that of being an argumentative text rich in rhetorical elements. On the one hand, it seeks to calm Americans and ease the pain of the affected populations. On the other hand, it contributes to creating a feeling of hatred and anger towards Al Qaeda, the terrorist group responsible for the attack. Based on Hugh Rank's Analyzing Argumentative Texts and Intensification/Downplay framework, rhetorical elements could be scanned more easily. There are components of intensification in this discourse such as repetition, association and composition and downplay the elements that the methods used are diversion, omission and confusion. First, the escalating components in the text help ground an idea that is distorted because the president says and reinforce key information he wanted the country to know. Repetitions have an idea of ​​persuasion behind their use and the audience finally accepts the repeated elements as truth. In this text there are crucial words such as “Union”, “Leadership”, “I thank you”, “Americans”, “American people”, “friends”, “we”, “I ask you” among others, the main purpose of these words is to create a feeling of unity against a common enemy, Al Qaeda. Repetition not only serves to create good feelings, but also to instill fear and terror in the citizenry. The examples are mainly found in the second part of the speech, they are very strong words such as "war", "terror", "kill", "hate", "terrorist" or "terrorism". The association is also used to appeal to the public's feelings. There was one passenger, Todd Beamer, he was considered a hero and the president uses his image and that of his wife in order to make the public empathize with his grieving wife. The president states that Al Qaeda “orders them to kill Christians and Jews, to kill Americans” and to make no distinction between soldiers and civilians, including women and children”, thus strengthening the feeling of empathy and hatred towards Al Qaeda because they attacked vulnerable groups. Speech composition helps intensify whatever the speaker is trying to express; at the beginning he uses a solemn tone, then he starts talking about Al Qaeda and the attack, his words indicate that there is hatred and anger.