Praxis I: Marketing AuditMagdalena Grand is a 200-room, 4-star luxury hotel located on the south coast of Tobago, approximately five minutes from the island's only international airport. Magdalena Grand is a stand-alone hotel that has grown like the proverbial phoenix. The hotel was in total disrepair and was closed for a few years until it received a $25 million capital injection, a name change (previously the Tobago Hilton) and was put back into service at the end of 2011. Currently, the hotel has approximately 500-600 employees and can accommodate up to 800 guests in its air-conditioned rooms. Tourism is a global business and Magdalena faces the vicissitudes and vagaries of the fickle tourism industry. Richard Carrington is the events and sales coordinator with whom I scheduled an interview. The information gathered from this interview formed a substantial part of this paper. The marketing audit was divided into three phases (a) audit of the macro environment, (b) audit of the business environment, and (c) audit of the marketing function and strategy. Each phase has a critical number of integrated steps that broaden the scope of the audit. The document concluded with practical short- and long-term recommendations to improve the effectiveness of the hotel's marketing strategies. quality standards to improve or re-engineer marketing processes (da Gama, 2012). A macro-environmental audit is the first stage of a four-stage marketing audit as envisioned by Kotler and Keller (2012, p. 644). In the next section, I provided a macro-environmental framework… half of the paper… i:10.5367/000000001101297874Ugursal, VI (2011). Energy use and changing energy policies in Trinidad and Tobago. Energy Policy, 39, 5791-5794. doi:10.1016/j.enpol.2011.07.060Van Parys, S. (2012). The effectiveness of tax incentives in attracting investment: Evidence from developing countries. Reflets et Perspectives de la Vie Économique, 51(3), 129-141. doi:10.3917/rpve.513.0129Watson, S. (2011). Tourism and demography. C. H. Hsu and K. Smith (eds.). Oxford, England: Goodfellow.World Tourism Organization. (2010). Demographic change and tourism. Madrid, Spain: UNWTO.World Tourism Organization. (2014). UNWTO Annual Report 2013, Madrid. Spain: UNWTO. Yang, J., Flynn, J., & Anderson, K. (2014). Application of e-business in the hospitality industry: a case study. IIMA Communications, 3(1), 1-14. Retrieved from http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/1