Topic > Whatsapp Case Summary - 692
Given that Zuckerberg has expressed interest in the company since 2012 via email contact with Koum. The approach to become a partner was initiated through Zuckerberg on February 9, and Koum returned with a response on February 14 by going to Zuckerberg's home. Before Koum made this deal with Facebook to become a board member, he was an engineer at Yahoo. These two companies were a perfect fit as they share the same core consumer group, which appears to be young adults, with WhatsApp bridging the market more than Facebook in terms of popularity. If you estimate the 19 billion dollars that Facebook offered WhatsApp for the partnership, they can be considered to have paid forty dollars for each potential WhatsApp consumer
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