When it comes to leadership everyone has their own idea or theory about what is required of a leader, how they should be perceived and what skills are needed to be a leader. The following information shows how ethics, healthy communication, performance, power and social perception are part of being a leader in business. A leader in the corporate environment must have high morals, be understanding, set a strong example of the actions he wants his employees to emulate, demonstrate leadership, and have a good reputation. The role of a leader in each section is further explored throughout this document. Ethics, Character and Personal Integrity A company's ethics, character and personal integrity are important because these are some of the key components that form the foundation of a company. agency. A leader must establish standards supported by the actions he takes and the plans he has for the organization. Ethics are an essential element when structuring a company. The responsible person must be able to execute and establish guidelines that give integrity and uses objectives to achieve the company's mission. Leaders must possess the proper skills and techniques necessary to effectively demonstrate the morals they wish to be emulated by their employees. The Josephson Institute's (2009) six pillars of character are essential good leadership skills and can be used throughout the company. These six pillars are care, fairness, responsibility, citizenship, trustworthiness and respect. Being considerate in the workplace means committing acts to reduce adversity and being helpful to those around you, fairness is not taking advantage of others, but rather being a non-judgmental team player and accountability is…. .. middle of paper ......ny is a brand and the leader is responsible for making that brand last and be perceived correctly. The wrong perception can be harmful to an organization. A smart leader must be aware of stakeholders' opinions of the company and the general public. Every decision is a step in the right or wrong direction and must be analyzed accordingly. Ultimately the choices are the leader's main thoughts, but they would be easier if they were made by a group of people and the leader had the final say on everything. When the boss demonstrates that he has faith and trust in the efforts of the people working under him, it creates a solid image around the leader, who believes in those around him and is willing to give them enough respect so that they can all have a final positive and reflective perception of the brand that is establishing itself.