CONTENTSExecutive Summary 3I. SITUATION ANALYSIS: 4 company background: 4 vision: 4 mission: 4 future strategy: 4 definition of objectives: 5 market competition: 6 II. SWOT ANALYSIS: 7Strength: 7Weakness: 7Opportunities: 7Threats: 7III. OUR OBJECTIVE AND OUR OBJECTIVES 8IV. MARKETING IMPLEMENTATION: 9Marketing Strategy: 91. Product Strategy: 9Sales Promotion: 11Advertising: 11Online Media: 12Facebook: 12V. PROJECT COST 13 Executive Summary Cambridge Style is the largest luxury watch brand in the world; this company produces about 6,000 watches per year in China. This study is a collaborative project for a marketing course, 2 students who are trying to do marketing for this brand in Lebanon using some marketing concepts (4ps strategy, SWOT analysis and target marketing, etc. …) implementation. This study presents the full profile of Cambridge and its product, as well as its background, vision and mission. The 4ps strategy is a key part of this project in addition to the future strategy and its implementation. A total of $50,000 is the total for marketing this brand, which is excellent for any investor who wants to partner with our brand. SITUATION ANALYSIS: COMPANY BACKGROUND:Cambridge style is the largest luxury watch brand in the world. Nothing says timeless elegance like Cambridge style. Cambridge Style Clocks produces approximately 6,000 watches per year. We start production in 2011 and are the owners of Cambridge. Company Overview Cambridge style is a PRC watchmaking manufacture of high-quality luxury wristwatches. Cambridge style watches are popularly regarded as statistical symbols and corporate wristwatches.VISION:Our vision is to strengthen our leading position in the industry by providing......middle of paper......rtisement :Inserting images of the new Cambridge style and where to find it and phone numberONLINE MEDIA: Website: www.cambridgestyle.com Links to the website will appear on the Facebook home page. This helps the user to connect with Cambridge social media too easily. The website includes product categories and the price of each. FACEBOOK: An official page is created and mentioned, where all information will be updated in one page where all people and fans can interact. www.facebook.com/pages/CAMBRIDGE -OROLOGI-STYLE/243082812436239V. Project CostThis Marketing Budget is for 2014 10 2016: Current Article 2015 2016 Market Research $10000 $10000 $10000 Web $550 $0 $0 $26450 $37000 $37000 Special Events $3000 $3000 $3000 Total Total 50000$ 50000$ 50000$