“Fitness is trendy. The percentage of people who belong to health clubs and gyms has doubled over the past 20 years, and the 24/7 fitness franchise segment is leading the industry. Economically, the health club industry has proven to be recession-proof, as health-conscious consumers continue to look for a high-quality workout solution that offers the best value for money.” (Snap Fitness Inc., 2013-2015). Snap fitness has opened this opportunity to several countries around the world and affiliates have not only learned about the business, but have an idea of ​​what competitors present themselves in the market. If the entrepreneur wanted to give up the affiliate business, he would come back with an excellent knowledge of how to structure and manage a business.