In marketing research, Doyle and Stern (2006) emphasized 'Product' 'Price' 'Place' (Distribution) and 'Promotion' as the four classic strategic elements of marketing mix (4P). In the Chinese market, defining price appreciation and distribution may become the most important parts with the entry of new products. It is not only related to building the company's product group on pricing, but also determines the size, speed of ROI (Return On Investment) and an integral part of CF (cash flow) controls for the company (W.Jian, China, 2008). Furthermore, choosing the appropriate distribution strategy can be considered another important issue, because it is related to how the customer can get the right products. Hudson (2008) cited Kotler's (1984) definition of marketing which reflects the importance of distribution as a major aspect of the marketing process: "The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services create exchanges that meet the individual objectives of the customer and the organization.” For new skin care products, what is the best distribution channel? What is the best price for each product? the marketing strategy literature. 2.2.1 Price Price can sometimes be an indicator of quality; with a higher price indicating better quality Chinese customers believe that a higher price is attributable to the higher cost of quality control (Siu & Wong, 2002). Meanwhile, some are price sensitive, so high prices may move customers towards competitive brands (Mowen & Minor,). 1998). Therefore, the price can influence the customer in a positive or negative way. Price is one of the most important factors... price can help you select the acceptable one. Therefore, investigating the competition's price (benchmarking) and establishing the acceptable price for the customer can be the important factor in this research. Store location is another popular element to use in sales. Retail stores can be predicted, optimal location and store sales can be determined (Clarkson et al., 1996; Smith & Sanchez, 2003). In fact, store size can be classified by investigating customer affect with sociological and geographic factors (Wrigley, 1998; Meyer & Johnson, 1996; Rust & Donthu, 1995). In other words, not only considering the purchasing behavior of consumers, but also analyzing the size of the distribution channel and the position where the researcher decides the distribution channel. This can help customers make better decisions.