A significant and rapidly growing Indian Internet population (as observed in the IT sector study), is an indicator of the enormous growth potential of this sector in India. However, approximately, Internet penetration in India is 19% as of December 2014 (Internet Live Stats), which is low and higher Internet penetration will result in a better market for e-commerce in India. The analysis of the demographic profile of users in India also indicates that the e-commerce sector in India will increase rapidly. Around 75% of users fall into the 15-34 age category. Peer pressure, growing aspirations with career growth, fashion and trends encourage this segment to shop more than any other category and India, therefore, clearly points to the growth of e-commerce. The new government was introduced in 2014, significantly improving business confidence. Investors have been funding the e-commerce sector in India due to strong growth prospects. It is estimated that e-commerce business will continue to attract investors in the future. Startups have also attracted investors. Many famous examples could be cited like flipkart, snapdeal.com, housing.com, zomato