Because decisions may be made by government agencies regarding actions that reduce human impacts on global warming, individuals have a responsibility to seek factual information to assist them in their decisions of voting. This is a challenging endeavor; because much of today's media coverage regarding human effects on global warming and climate change is vague, uses rhetorical devices, and offers fallacious reasoning, which influences society to make decisions regardless of factual information. For this reason, it is important for citizens to think critically when evaluating media coverage related to human impacts on climate change and global warming. The human impact of global warming and climate change (now referred to simply as GWCC) has become a political issue because not all individuals and businesses are willing to voluntarily take the necessary actions that could help slow the pace of GWCC trends . According to Milfont (2012), these necessary actions “would require rigorous political interventions, which in democratic societies would only be possible through broad public support for at least the broad and long-term goals of such interventions” (p.1003). The media greatly influences this public support. To illustrate, COIN (2014) reveals that “right-wing media are much more likely to express skeptical views” (para. 1), on the other hand, “skeptical views are rarely found” in left-wing media, and sometimes until point of exaggerating (par.1). Furthermore, the results of surveys to measure public opinion can be misleading simply because of the wording of the survey questions. A study by Schuldt, Konrath, and Schwarz (2011) concludes that “the partisan divide on the [GWCC] issue fell from 42.9 percentage points in a… mid-paper… (2014) . Interests, ideology and climate. The NYTimes opinion pages. Retrieved from http://www.nytimes.com/2014/06/09/opinion/krugman-interests-ideology-and-climate.htmlMilfont, T. L. (2012). The interaction between knowledge, perceived effectiveness, and concern about global warming and climate change: A one-year longitudinal study. Risk Analysis: An International Journal, 32(6), 1003-1020. doi:10.1111/j.1539-6924.2012.01800.xRiebeek, H., (2010). Global warming. In-depth articles. NASA Earth Observatory. Retrieved from http://Earthobservatory.nasa.gov/Features/GlobalWarming/Schuldt, J.P., Konrath, S.H., and Schwarz, N. (2011). “Global warming” or “climate change”?. Public Opinion Quarterly, 75(1), 115-124.Stossel, J. (2014). Let's talk about global warming. Retrieved from Retrieved from http://www.foxnews.com/opinion/2014/01/22/let-chill-out-about-global-warming/
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