In 2007, the famous psychologist Howard Gardner was interviewed by Fryer (2007) to discuss this topic in detail. As is well known, to say that trust between corporations and the public is a sham would be an understatement, as unethical behavior is perceived as the status quo thanks to the calamity of scandal plaguing corporate America. Howard Gardner believes that with the pressure placed on employees and management to succeed at all costs in today's ultra-competitive marketplace, it can be easy to lose track if they don't maintain what he calls the ethical mind, helping people to do morally. valid choices especially in work that involves organisations, colleagues and society as a whole (Fryer, 2007). This also serves as the author's definition of ethics: making morally sound choices regardless of the influence of pressures or consequences, even at the risk of forced resignation or involuntary dismissal (Fryer,