IntroductionStrategy is the overall scope and direction of a company and how its various business operations work together to achieve particular objectives. Strategy is the result of strategic management which is a set of managerial decisions and actions that determine the long-term performance of a company. Strategic management includes environmental analysis, strategy formulation, strategy implementation, evaluation and control. Furthermore, evaluation and control are involved in every stage of strategic planning and management. (Wheelen & Hunger, 2012) Figure: Basic Elements of the Strategic Management Process Strategic management has become very popular and important for businesses for a number of reasons. Strategic management considered the path to success. shows the current situation of the company and its future destination. The company's objectives are set through strategic management. When strategy is formulated and implemented, the decisions of the strategic management team must set realistic objectives. They need to consider the current market and the direction the market is going, the company's competitors, as well as the resources offered to the company. Strategic management takes a lot of time and resources to balance the goals of the organization, shareholders, and consumer desires. But strategic management does not always take the company to the success stage. The primary factor in strategy success centers on execution. According to research, nine out of ten implementations fail worldwide. But why do so many organizations fail at strategy implementation? In most cases, strategy is not the real problem, but the real problem... middle of paper... Leron. (2011). 10 Reasons Why Strategic Plans Fail. Forbes .• Chaffey, D. (2010). Boo.com Case Study: A Classic Example of a Failed Ebusiness Strategy. Intelligent intuition.• Evans, J. (2010). Strategy Execution: Why We Fail at Strategy Implementation. Method Structures .• Johnson, P. (2002). The top five reasons why strategic plans fail. Corporate Know-How.• Meyer, T. (2007). Because strategy implementation often fails. Knowledge Resources .• Nisen, M. (2013). PROFESSOR: “JC Penney has no compelling purpose for the customer.” Business Insider .• Rumelt, R. P. (1993). EVALUATE CORPORATE STRATEGY.• (2003). Strategic evaluation and control. Strategic university management. • Wheelen, T. L., & Hunger, J. D. (2012). Strategic management and corporate policy. Prentice Hall.• Wray, R. (2005). Boo.com spent fast and died young, but his legacy shaped Internet retail. The guardian.